The Muscle Up
Flex your email marketing muscles for maximum client gains.
Welcome in 20% more clients and customers through dedicated email campaigns and workflows.
You’re better at muscle building or meditating than email marketing…
No new people through your doors means the doors could close for good!
Your classes are never at max capacity, so you’re throwing money down the drain!
You need to attract new clients, but it's hard to know where to start.
You want to attract those clients that sign up instantly and want to invest in their health and wellness
You’re running a business not a hobby, you need to shift into this real business owner energy and embrace marketing to get your brand taken seriously.
You have a huge amount of knowledge about programming, fitness, nutrition, and wellness, and that’s great. You just know where to start with email marketing.
You’re time-poor and any emails you do create are rushed, panicked giving off that low vibe energy.
Your marketing is consuming your time and zapping your energy before you’ve even begun. There’s no process or plan, so it takes much longer than it should for very little return.
Imagine this -> Oooohh you’re gonna need a bigger premises!
You have a steady flow of clients streaming into your studio, gym or store.
You’re waking up to new messages and enquiries every single day.
Email marketing is one of your biggest lead gen activities in your business.
You’re flexing your email marketing muscles (like a real biz owner) with confidence, and your strategy is as strong as your workouts.
Introducing the 'The Muscle Up'
A complete email marketing workout to get your brand at 20% more capacity by next quarter.
Together, we’ll look at your current email marketing routine, check out your local market and industry, and work out what you need to do with your email marketing to stand out from the competition. We’ll build a strategy that targets your ideal clients and customers, those that are ready to invest in their health and wellness.
By creating a well-defined email marketing strategy and plan, we'll make sure your email marketing is as consistent and effective as your training plan. I wanna help you cut the stress of email marketing and start seeing results with an increase in new clients, and stopping that current client churn.
Let’s stop playing small, let’s get you moved over to Klaviyo so you can start bad-assing your email marketing. We’ll migrate and set up the new system including audiences and client lists, groups and segments. Plus, I’ll set up and design the email templates and artwork in your branding to make your email marketing easy. I’ll also build the welcome flow, survey flow and brand introduction flow plus 1 product or service nurture flow, so everything you need to smash your email marketing.
I wanna flex my Email Marketing Muscles
You don’t have time for email marketing right now, but do you not have time for new clients?
The Investment
Stop letting your email marketing fall short, it's time to get strategic.
Are you ready to have a clear plan for your email marketing? Together we’ll create a targeted, consistent strategy for your email marketing that’s ready to implement over 90 days using my FIT method.
F – Formulate & Audit Strategy
Review your current email strategy to pinpoint what’s working and what needs improvement
Define big-picture goals to ensure email aligns with your brand’s growth
I – Implement & Plan
We’ll have a kick off call to use the findings from the review and audit to completely map out the customer journey, to make sure the emails being sent through a mixture of campaigns and automations are aligned and make your life EASY.
We’ll nail the audience messaging, so you know everytime you hit send, it’s speaking directly to your dream clients or customers.
Create a tailored content strategy and plan for the next 90 days
Set up Klaviyo and design beautifully branded templates for:
Spotlight emails, whether its a product, service or brand spotlight, these are perfect for dedicated campaigns and supporting your regular newsletters
Engaging newsletter templates to embody a whole range of aspects you want to share with your audience, I’ll create a couple of options so you can mix these up over time to encourage readerbility.
Client / customer case study templates which is perfect to demonstrate how you deliver results.
Build essential automated nurture sequences to improve brand awareness, customer buy in and increase sales. Flows included are:
Welcome sequence to make the very first contact with your brand one that people remember and develop the understanding of your brand to build loyalty.
Feedback survey flow is really important as it’s great to capture reactions and reviews but also can give insight into new ideas.
Abandonment / win back series, let’s turn those customers that are sititng on the fence into a hell yes!
One product/service nurture flow to really give your feature product or service the dedication it needs!
T – Track, Review & Support
30 days of ongoing support, I’m your email marketer at hand for 30 days so if you have any questions or ideas for future campaigns, feel free to run them by me, I can help with proofreading, editing, and offering ideas!
Testing, reviews and revisions, I’ll look over the performance of the campaigns and make all the changes to help make these perform better.
Normally £3,115—The Beta version is only £1,150 with payment plans available
Plus, if you sign up for the Beta round, I’m adding an additional marketing editing, proofreading, and accountability support through 4 weekly co-working sessions!
I'm Ready to Flex My Marketing Strategy
Client Testimonials
"Gemma made email marketing easy to understand and implement. Now, I see more members engaging with my content, and conversions have increased significantly!"
Hey, I’m Gemma!
Hey, I’m Gemma, a marketing-loving gym goer and wellness wannabe who wants to help more fitness & wellness biz owners become visible and attract more clients.
Having worked with numerous fitness and wellness professionals, I know that time is limited, and marketing (in particular, email marketing) can feel like lifting weights without proper form; confusing and overwhelming.
So I’m here to make your email marketing clear, easy, and involve a whole lot less stress.
Using my years of experience in email marketing, I’ve created a framework for creating a full email strategy and plan that you can start implementing and seeing results. This gives your brand the visibility and brand reputation it deserves.
So stop winging it, and get strategic with your email marketing.
FAQ
Q: Who is the Email Marketing Muscle Up for? A: This programme is designed specifically for fitness and wellness business owners who want to grow their brand and client base through strategic, consistent email marketing but find it hard to dedicate time or know where to start. Whether you’re running a studio, gym, or wellness service, this programme will help you create emails that convert.
Q: Do I need to be familiar with email marketing tools to get started? A: Not at all! I’ll handle the setup, including migrating you to Klaviyo. I’ll also create email templates, flows, and a system that’s easy for you (or your team) to use without prior experience. Plus, I’ll create tutorials for you to refer back to!
Q: What email automations are included in the programme? A: We’ll build several essential flows: a welcome sequence, a survey flow, a brand introduction flow, and a nurture flow for one of your products or services. These automations are created to engage new subscribers, collect insights, and nurture your audience toward becoming repeat clients.
Q: How much support is included during and after the programme? A: For 90 days, you’ll have access to ongoing support, regular reviews, and weekly co-working sessions (if you purchase one of the Beta seats!). This includes feedback on emails and strategy adjustments to ensure your email marketing is on track and performing well.
Q: What if I need help creating content for my future emails? A: No worries! During our planning phase, I’ll guide you in creating a content calendar, streamlining messaging, and brainstorming ideas. We’ll ensure you have plenty of engaging content to keep your audience hooked and coming back for more.
Q: Will I be able to continue using the system on my own after the programme? A: Absolutely! By the end of the 90 days, you’ll have a complete email marketing strategy, automation flows, and templates you can rinse and repeat. I’ll also teach you how to track and adjust your email performance, so you can confidently manage it moving forward.
Q: Can I add more automations if I need them later on? A: Definitely! The Muscle Up Programme sets the foundation, and you’ll have the option to add more tailored automations as your business grows. We can discuss ongoing support or additional sequences if needed!
Q: How soon will I start seeing results from the Email Marketing Muscle Up? A: Results vary, but many clients start seeing increased engagement within the first few weeks, with significant growth typically happening over the 90-day period. The programme is designed to give you a strategic framework to drive long-term client gains.
Q: Can I pay in instalments? A: Yes, flexible payment options are available for the Beta version of the programme! Reach out to discuss a payment plan that works for you.
Q: Is there a discount for signing up during the Beta round? A: Yes! The Beta pricing is only £1,150 (normally £3,115), and as a bonus, I’m offering four additional weekly co-working sessions for extra support.
Stop assuming your dream clients are just gonna show up, you’ve gotta warm them up through email & win them over.
It’s time to stop playing small and expecting new clients to just sign up. Let’s get strategic with your email marketing and bring those new clients and customers through your doors. If you’re ready to truly prioritise and maximise your email marketing and make it a lead gen machine, I’m here to help.