How To Set Up Email Automations For Fitness Clients

Email automations for fitness clients are an excellent way to stay connected with your audience without spending hours manually sending updates. With automated emails, you can welcome new clients, remind them of classes, and even motivate them to achieve their goals—all while saving time.

If you’re running a fitness business, you know how important it is to maintain regular communication with your clients. Automations let you send the right messages at the right time, keeping your clients engaged and your business running smoothly. Whether you’re a gym owner, personal trainer, or wellness coach, email automations are the perfect tool to build trust, retain clients, and boost revenue.

In this article, we at Grow and Glow Marketing show you how to set up email automations for fitness clients with a step-by-step guide. You’ll also learn about essential emails to include, best practices to follow, and common mistakes to avoid. By the end of this article, you’ll have all the knowledge you need to streamline your email communication and grow your fitness business effectively.

Let’s get started with a simple step-by-step guide to creating email automations that work for you!

 

Step-by-Step Guide To Setting Up Email Automations For Your Fitness Clients

Setting up email automations for your clients doesn’t have to be complicated. Follow these simple steps to create a workflow that keeps your clients engaged.

How To Setup Email Automations For Fitness Clients

• Choose An Email Automation Platform
• Build Your Email List
• Create A Welcome Email Series
• Set Up Class Reminders And Follow-Ups
• Segment Your Audience
• Add Personalisation To Emails
• Monitor And Optimise

 

1. Choose An Email Automation Platform
Start by selecting a user-friendly platform like Klaviyo, Mailchimp, or ActiveCampaign. These tools provide templates, automation features, and analytics to make the process easy.

2. Build Your Email List
Before automating, you’ll need a list of client email addresses. Use sign-up forms on your website, social media, or in-person at your gym or studio. Offer a free guide or discount as an incentive for clients to subscribe.

3. Create A Welcome Email Series
Your first automation should be a welcome series. This introduces new clients to your business and sets the tone for future communication. For example:

• Email 1: Welcome message and introduction.
• Email 2: Overview of your services or programmes.
• Email 3: Tips to get started with their fitness journey.

4. Set Up Class Reminders And Follow-Ups
Automate reminders for upcoming sessions or classes to reduce no-shows. For example:

• “Hi Sarah, don’t forget your yoga class tomorrow at 6 PM. See you there!”

Follow up with clients after sessions to ask for feedback or offer additional support.

5. Segment Your Audience
Divide your email list into groups based on their preferences, goals, or activity level. For example, create segments for beginners, advanced clients, or those focused on weight loss. This ensures your messages are relevant to each group.

6. Add Personalisation To Emails
Make your emails feel personal by using client names and tailoring content to their interests. For example: “Hi Tom, here’s a quick workout plan to help you with strength training.”

7. Monitor And Optimise
Track the performance of your automations. Look at open rates, click-through rates, and responses to see what works best. Adjust your emails and timing to improve results.

 

Essential Emails To Include In Your Automation Workflow

When creating email automations for fitness clients, it’s important to include a variety of emails that engage, inform, and motivate. Here are the key types of emails you should include:

1. Welcome Emails: Introduce new clients to your fitness business with a warm and friendly message. Share helpful resources like schedules or workout tips to get them started.
   Example: “Welcome to [Your Fitness Business]! Let’s kick off your fitness journey together – check out your free class schedule here.”
2. Booking Confirmation Emails: Reassure clients that their booking has been successfully made. Include all relevant details, such as date, time, and location.
   Example: “Your HIIT class is confirmed for Tuesday at 6 PM. We’ll see you there – bring your energy!”
3. Session Reminders: Reduce missed sessions by sending timely reminders 24 hours in advance.
   Example: “Hi Alex, don’t forget your yoga session tomorrow at 7 PM. Let’s make it a great one!”
4. Progress Updates: Celebrate your clients’ achievements to keep them motivated. Highlight their progress and encourage them to stay consistent.
   Example: “You’ve completed 10 classes this month – fantastic work! Keep pushing toward your goals.”
5. Re-Engagement Emails: Win back inactive clients with a friendly message and a special offer.
   Example: “We haven’t seen you in a while – we miss you! Here’s 15% off your next session to help you get back on track.”
6. Feedback Request Emails: Show clients that their opinions matter by asking for feedback after a session. Keep it short and simple to increase response rates.
   Example: “How did you enjoy today’s session? We’d love to hear your thoughts!”
7. Special Offer Emails: Promote exclusive discounts, challenges, or programmes to drive bookings and sales.
   Example: “Join our 4-week Bootcamp Challenge – register today and get £10 off!”

Including these emails in your workflow ensures you maintain consistent communication, build stronger relationships, and help grow your fitness business.

 

Best Practices For Email Automations For Fitness Clients

Here are the best practices to ensure your email automations for your fitness clients are engaging, effective, and well-received:

• Keep Your Emails Short And Simple: Write emails that are easy to read and understand. Use short paragraphs, bullet points, and straightforward language to keep clients engaged.
  Example: “This week’s fitness tip: Aim for 30 minutes of movement every day – you’ve got this!”
• Use Personalisation To Build Connections: Personalise your emails with client names, progress updates, or fitness goals to make them feel valued.
  Example: “Hi Mike, great job on completing your first 5 classes! Let’s keep up the momentum.”
• Segment Your Audience For Relevance: Group your clients based on their preferences or goals, such as weight loss, muscle building, or beginners, so each email feels relevant.
  Example: “Here are 3 simple exercises to help you build strength at home.”
• Time Your Emails Strategically: Send your emails at times when clients are most likely to check their inbox. Early mornings or evenings often work best for fitness audiences.
  Example: “Kick off your morning with these 5 stretches to energise your day!”
• Include Strong Call-To-Actions (CTAs): Make it clear what action you want clients to take, like booking a class or signing up for a challenge.
  Example: “Join our 6-week fitness challenge now – limited spaces available!”
• Monitor And Optimise Performance: Use email analytics to track open rates, clicks, and engagement. Adjust your strategy based on what works best.
  Example: “Our last email got 30% more opens when sent on Monday morning!”
• Stay Consistent With Your Branding: Keep your email tone, colours, and style consistent with your brand to create a professional experience.
  Example: “Welcome to our fitness family! Your goals are our priority.”

By following these best practices, you’ll create effective email automations that engage clients, encourage loyalty, and grow your fitness business.

 

Common Mistakes To Avoid With Email Automations For Fitness Clients

Setting up email automations for your fitness clients can significantly improve engagement, but there are common mistakes that can reduce their effectiveness. Here are the key mistakes to avoid:

• Sending Too Many Emails: Bombarding clients with constant emails can lead to frustration and unsubscribes. Stick to a consistent but manageable schedule, such as weekly or bi-weekly updates.
  Example: “Instead of sending daily tips, compile them into a weekly newsletter.”
• Failing To Personalise Content: Sending generic emails can make clients feel like just another number. Use their names and tailor content to their fitness goals to create a personal touch.
  Example: “Hi Anna, here are some tips to improve your flexibility in yoga.”
• Ignoring Mobile Optimisation: Many people check emails on their phones. If your emails aren’t mobile-friendly, they can appear cluttered and difficult to read.
  Example: “Ensure your fonts are legible and your call-to-action buttons are easy to click on a mobile screen.”
• Not Segmenting Your Audience: Treating all clients the same results in irrelevant messaging. Segmentation ensures the right emails go to the right people, such as beginners versus advanced clients.
  Example: “Send a beginner-friendly workout to new clients and advanced tips to long-term members.”
• Overlooking Clear CTAs: Every email should have a clear purpose. Without a strong call-to-action, clients might not know what to do next.
  Example: “Click here to book your next personal training session now!”
• Skipping Performance Tracking: Failing to monitor open rates, clicks, or engagement means you won’t know what’s working. Use email analytics to improve future campaigns.
  Example: “Emails sent on Tuesday mornings have a higher open rate—schedule your campaigns accordingly.”
• Being Overly Sales-Focused: Constantly promoting services without offering value can push clients away. Balance promotional emails with helpful content, like workout tips or motivational messages.
  Example: “Include tips for maintaining a healthy routine alongside offers for your upcoming bootcamp.”

Avoiding these mistakes ensures your email automations remain effective, engaging, and valuable for your fitness clients.

 

Don’t Worry About Email Automations For Fitness Clients

At Grow And Glow Marketing, we understand how overwhelming it can be to manage your fitness business while trying to engage clients effectively. That’s why we specialise in creating and managing email automations for your fitness clients, so you can focus on what you do best—helping your clients reach their goals.

Email automations are a game-changer for fitness entrepreneurs. From welcoming new clients and sending reminders to re-engaging inactive members, these automated workflows ensure you’re always connected with your audience. But setting them up properly takes time, effort, and expertise. That’s where we step in.

With our tailored approach, we’ll help you build effective email workflows that feel personal and professional. Whether it’s crafting welcome emails, celebrating client milestones, or sharing progress updates, we make sure every email adds value to your business. Our team uses data and insights to optimise your campaigns, helping you get the best possible results.

When you work with us, you can trust that your email marketing is in expert hands. We’ll take care of everything, from strategy to execution, so you don’t have to. Let us help you create stronger client relationships, boost engagement, and grow your fitness business with ease.

Ready to transform your email marketing? Let’s make it happen together. Call us today at 07368643041 or email hello@gemmaclifton.co.uk to get started.