Reuse your content for simplicity
Marketing your business can feel like a never-ending treadmill. Platforms and algorithms change, and staying on top of everything seems so overwhelming. Trust me, I get it!
But what if I told you there's a strategy that can make your marketing efforts more manageable? It's called content repurposing, and it's an easy way to save time, energy, and, most importantly, your sanity.
Consistency in marketing is key and creating fresh, engaging content consistently can be overwhelming. However, reusing and repurposing content not only maximises your effort but also helps your message reach a wider audience.
Here's how you can use content repurposing to your advantage..
1. Start with a Blog Post
Your blog is the centre of your content strategy. Choose a topic that's relevant to your audience – something that addresses their needs, challenges, or interests. Write a full blog post that provides value and showcases your expertise.
Tip: If you're struggling with ideas, use tools like ChatGPT for inspiration and headings, but ensure the final content is authentically yours. Your unique voice is what connects with your audience.
2. Summarise for an Email Newsletter
Once your blog post is ready, create a summary of its key points for an email newsletter. This keeps your audience in the know and drives traffic back to your blog. Include a call to action with a link to the full post.
Example: "Struggling to keep up with your fitness goals? Check out our latest blog post for expert tips and strategies. Click here to read more!"
3. Create Social Media Content
Extract 5-6 key points or quotes from your blog post to create social media posts. Each post can highlight a different aspect of your blog, keeping your content consistent but varied across platforms.
Use tools like Aanva to create your graphics, Canva Pro is definitely worth the subscription! Remember only pick 5-8 templates to make the graphic creation process easy! Don’t get lost in all the design options..
Tip: Use graphics and images that align with your branding to keep your brand recognisable.
4. Create Discussion Points for Lives and Reels
Use the content from your blog post as discussion points for live sessions, Instagram Reels, or Facebook Live videos. This not only makes your content work harder but also gives a more interactive way to engage with your audience.
Tip: Encourage your audience to ask questions and share their thoughts during these sessions to create a more engaging experience.
5. Plan and Schedule
With all your content pieces ready, the final step is to plan and schedule them. Use tools like Hootsuite, Buffer, or Later to automate your posts and to make your content consistent across your marketing channels.
Tip: Once your blog post is written, you’re 90% there. Scheduling everything at once saves you time and helps maintain a consistent brand voice and message.
Why Repurpose Content?
Increased Reach
By spreading your content across multiple platforms, you increase the chances of reaching different segments of your audience. Not everyone reads blogs, but they might engage with a social media post or watch a live video.
Consistent Messaging
Repurposing content ensures that your core message is consistent across all channels. This reinforces your brand identity and helps build trust with your audience.
Time and Energy Efficiency
Creating original content takes time and effort. By repurposing, you maximise the value of your content and reduce the effort it takes to create it. This allows you to focus more on other core running of your business.
Marketing is ever-changing, so reusing content is a great way to simplify your marketing efforts and enhance your reach. Start with a well-crafted blog post and let it be the foundation for emails, social media posts, live discussions, and more. Remember, authenticity is key—let your unique voice shine through every piece of content you create.
Ready to give it a try? Start with your next blog post and watch how repurposing can change your marketing strategy. Let me know how you get on – I’d love to hear about it!
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Marketing strategy creation
Process simplification
Content pillar mapping
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Audience definition
Offer reworking
Follow-up support: campaign reviews, content editing, accountability, and more!
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