Creating Content Using a Blog as the Centrepiece
Having a strategic focal point can be the key to making sure your content is consistent as we want to make sure your messaging is cohesive. Here is a strategy I use and I get my clients to use when creating content to make their life a whole lot easier!
The Power of a Central Piece
Imagine your content strategy as a constellation, with each piece playing a unique role. Now picture a blog post as the North Star, guiding the way and providing direction. That's basically it, the blog post is the focus that draws your audience in.
Crafting the Central Piece
Anchor Blog Post: Begin your content strategy by crafting a comprehensive blog post at the start of each month or for each content pillar you have for a certain period. This post should encapsulate the theme, key messages, and goals you want to achieve in the coming time frame
Content Unveiled: From this central blog post, derive specific content themes. These are the key topics or themes that will be explored across social media, email newsletters, and other channels throughout the period.
Consistent Messaging: Align your messaging across all platforms. Whether you're sharing insights on social media, delivering value through newsletters, or speaking at an event, ensure that your content echoes the central theme, creating a seamless and impactful brand experience. Use the key information from the blog post, pull out quotations, reference the blog post and your content will be far more cohesive
Where Strategy Meets Personality
In the grand scheme of things, strategy isn't just about plans and structures; it's about infusing your brand with personality. Let your unique voice shine through in every piece of content, making your audience not just consumers but participants in your brand narrative.
By having a well structured blog post with heaps of information at the centre of your strategy you can infuse your brand tone and voice with all the relevant information and ideas that come from this one resource.
Unified Messaging
As time unfolds, witness the magic of a well-crafted content strategy. Your audience encounters a consistent message that resonates and reinforces your brand identity. The central blog post serves as the linchpin, connecting every piece within that content pillar and creating content that harmonises with your audience's expectations.
Start With One Blog Post at a Time
So when creating your content, start with a blog post and from that pull as much information from that post as your can. make sure your key information is in there, so when you create social media content you haven’t got to research what to write about, its already there! Let’s make content creation easy.
Need some help?
Book a call with me or email me! Let’ have a chat and see how we can make your content strategy easier for you too!
